Freelance illustrator specializing in branding, packaging and advertising. From Australia, based in the US. Inquire ︎ hello@antra.studio
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Behance
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Alltrue
Illustration Direction
Brand Illustration
Illustration art direction and execution of 100+ brand illustrations for Alltrue. The images were largely created with hand-painted ink. Alltrue introduces women to socially and environmentally conscious alternatives to everyday products through a quarterly curated box subscription.
Animation by Vivi Feng.
Illustration Direction
Brand Illustration
Illustration art direction and execution of 100+ brand illustrations for Alltrue. The images were largely created with hand-painted ink. Alltrue introduces women to socially and environmentally conscious alternatives to everyday products through a quarterly curated box subscription.
Animation by Vivi Feng.
Design Problem:
Develop and execute an illustration language for Alltrue’s large-scale rebrand. The imagery must help the transition of Alltrue from a single hero product to a holistic lifestyle membership encompassing multiple product and community offerings. The goal is to inspire joy and foster brand and product affinity through illustration. Establish a consistent, illustrated brand voice characterized by playful, optimistic, relatable, and female-focused imagery. Ensure a raw, hand-drawn, yet sophisticated quality.
“Your box has shipped!”
Summer sticker design
Evergreen website spots
Winter sticker design
“Sorry to see you go...”
Alltrue Values
Cart abandon
Membership renewal
Product spots
“Your market order has shipped!”
Brand icons
Essentials Market
Meet Us Here Podcast tile
Instagram Highlight covers
Product selection
Alltrue Editorial Illustration
Editorial Illustrstions use a wider brand palette of tints and tones to create visual diveristy and interest in different editorial applications.Composting editorial illustration
Community Building Editorial Illustration
Early Riser Editorial Illustration
Winter Produce Editorial Illustration
Spring Produce Editorial Illustration
