Freelance illustrator specializing in branding, packaging and advertising. From Australia, based in the US. Inquire ︎ hello@antra.studio

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Alltrue
Illustration Direction
Packaging Design

Art direction and illustration for over 30 seasonal packaging designs for Alltrue. The designs feature seamless artwork wraps for both the exterior and interior of the boxes. Alltrue is an e-commerce company that introduces women to socially and environmentally conscious alternatives to everyday products through a quarterly curated subscription box.




Design Problem:
Develop a bespoke packaging design language and colour system centered on seasonality. Combine permanent, consistent design elements with seasonal themes that evoke joy and excitement for customers. Each season's illustrations should feel distinct, bringing a fresh, unique flair to the packaging. Imagery must wrap seamlessly around the 3D box, covering both the exterior and interior. The design should be colour separated and be prepared for spot color printing.


Artisan Box

Spring ‘25


Winter ‘25

Summer ‘22

Spring ‘22

Fall ‘23

Spring ‘22


Winter ‘22

Winter ‘24

Spring ‘24

Summer ‘24

Winter ‘22

Clothing Box

Summer ‘22

Evergreen Intro Box

Berry Colander Packaging Design

Lemon Pitcher Packaging Design